Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

→ Focus on needs of our consumers, customers and alliance partners.

→ Get out into the market and listen, observe and learn.

→ Possess a world view.

→ Focus on execution in the marketplace every day.

→ Be insatiably curious.

Our vision provides the foundation for everything we do. It shapes our roadmap
and guides each aspect of our business to ensure sustainable, responsible, and
quality-driven growth.

• • • People – Create an inspiring workplace where our team members are motivated to be their best.

    • Portfolio – Offer a diverse range of quality water solutions that meet evolving customer needs.

    • Partners – Build strong, lasting relationships with our customers and suppliers to deliver mutual value.

    • Planet – Operate responsibly and contribute to building sustainable and supportive communities.

    • Profit – Ensure long-term value for our consumers and dealers while upholding our responsibilities.

    • Productivity – Remain agile, efficient, and future-ready through continuous improvement.